Microsoft's Bing search engine blocked 5 million crypto ads In 2018

26 Mar, 2019 | Updated: 26 Mar, 2019
by Joeri Cant
News
Microsoft's Bing search engine blocked 5 million crypto ads In 2018

Microsoft-owned search engine and advertisement platform Bing, announced that its platform blocked more than 5 million ads containing cryptocurrency related content.

In its 'Ad quality year in review 2018' report, the search engine platform stated that they blocked more than 5 million ads containing cryptocurrency related content in 2018 alone.

Bing, the web search engine owned by Microsoft, said in its report that cryptocurrency as an asset class saw a bull run in 2018, increasing valuations multi-fold and that the high returns and volatility of cryptocurrencies invited a lot of interest from retail investors and speculators looking to make a quick return.

'There wasn't much regulatory oversight', the reports states. 'The overall pseudo-anonymity built into currencies like Bitcoin made cryptocurrency a prime target for fraudsters and scam artists to defraud end-users.'

'Bing Ads therefore decided to ban cryptocurrency content from our advertising platform and blocked more than 5 million ads containing cryptocurrency content.'

Read more: What does Bill Gates have to say about Bitcoin?

In May last year, Chepicap reported that Bing joined other internet giants, like Twitter, Google, and Facebook, in announcing it would ban cryptocurrency-related advertisements on its network by July 2018.

'Because cryptocurrency and related products are not regulated, we have found them to present a possible elevated risk to our users with the potential for bad actors to participate in predatory behaviors, or otherwise scam consumers. To help protect our users from this risk, we have made the decision to disallow advertising for cryptocurrency, cryptocurrency related products, and unregulated binary options', the company claimed.

Although Twitter is one of the internet giants that continue blocking crypto related content, its CEO, Jack Dorsey, is a true Bitcoin believer, who has at many occasions stated that he thinks that the Internet deserves a native currency, which he hopes will be Bitcoin.

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