Bumble Bee Foods uses blockchain to track fresh Tuna from ocean to table

11 Mar, 2019
by Joeri Cant
Bumble Bee Foods uses blockchain to track fresh Tuna from ocean to table

US seafood giant Bumble Bee Foods in collaboration with German tech company SAP Cloud Platform Blockchain service, has launched a blockchain platform to trace the journey of the yellowfin tuna from the Indonesian ocean to your dinner table.

According to a press release, both companies will continue to innovate and improve upon seafood traceability as more and more consumers demand to know their food is safe and sustainably sourced. The new platform will be able to monitor the supply chain of yellowfin tuna from Indonesia to end customers.

With SAP's blockchain technology, consumers and customers will have the possibility to easily access the complete origin and history of Bumble Bee Foods' Natural Blue by Anova yellowfin tuna simply by using their smartphones to scan a QR code on the product package.

Bumble Bee Foods Chief Information Officer Tony Costa said that with SAP, their customers will have the ability to track fish from the moment it is caught and as it travels around the world, telling the story of each tuna while positively impacting ecosystems and the lives of the people all the way down the line.

'Bumble Bee has long been an industry leader in tracing its seafood products, and the addition of SAP's blockchain technology allows us to further elevate our efforts in complete transparency with consumers and customers, providing assurance that their fish is fresh and it's been sourced fairly according to our commitments to the International Seafood Sustainability Foundation', Costa said.

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Blockchain technology will allow Bumble Bee Foods to store data and create a tamper-proof supply chain history, which can then be shared and seen by customers worldwide. The blockchain-stored data will include the size of the catch, the point of capture, as well as information about authenticity, freshness, safety, and trade fishing certification.

Oliver Betz, global head and senior vice president of SAP Innovative Business Solutions, part of SAP Digital Business Services said that this solution is an example of how blockchains can be used to revolutionize the future of food.

'It creates transparency and traceability across the food supply chain, from the ocean, across the cold chain, to the warehouse, store and our table. When we help enterprises like Bumble Bee to make innovation real, we support the consumer's need to know and reinforce their faith in the brands they trust', he added.

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