Tracking the raw materials of their coffee is important to Carico. They are looking to implement this technology to insure that their products are coming from the right source. Tracking coffee shipments as well as giving the customers confidence in their product are a few of their goals as well. The tracking process is set to start from the delivery data of beans by farmers to collection centers, warehouses, inspection centers, and then the final exportation.
Being that this whole process is taking place on the blockchain, it is important for Carico to offer this information to their customers. Customers will be able to trace the origin of the coffee bean and uncover all kinds of information including the bean type, exactly where that bean was grown, when it was harvested, and more. All of this will be available to the customers of Carico through scanning the QR code on their coffee container.
This information is aiming to not only be beneficial for the coffee consumers and Carico, but also the farmers. With this innovation Carico claims that the farmers will see a ten percent increase in income, due to customers being more willing to pay for a product where they can trace its origin.
The CEO of Carico Cafe Connoisseur, Mwambu Wanendeya, commented on the development of this technology and its purpose:
“The idea is to give the consumer an appreciation of what happens on the journey and also to ensure that there are more linkages with the farmer.”