VeChain seems to be beginning something of a PR campaign to carve out a market niche, announcing a slew of recent partnerships with sports teams.
Yesterday, according to Today's Gazette, the crypto company announced that they were partnering with Milly, which is the healthcare partner for the Manchester United football team.
Today, an attendee at a Binance conference today leaked the news that VeChain is partnering with OneChampionship, a competitive martial arts promotional company.
Attending binance conference and @mspandorah just shared on stage that there is going to be a collaboration between VeChain & @ONEChampionship . "Stay tuned for more details"#VeChain $VET pic.twitter.com/JL6PgWljQE— Kev T (@KevinTwk20) January 22, 2019
This echoes the announcement that at the end of last year, Litecoin was sponsoring UFC 232.
At the Italian Minister of Economic Development, @rgrottola introduces himself to the national blockchain taskforce, sharing his view on the upcoming challenges and opportunities.— VeChain Italia Unofficial (@vechainitalia) January 21, 2019
And yes, @vechainofficial is mentioned in his presentation.#VET #VechainThor #DNVGL @DNVGLBA_IT pic.twitter.com/ZSoc367Agc
For their part, its possible VeChain’s announcement indicates a closer collaboration than a sponsorship relationship. The blockchain company, which provides blockchain solutions for various businesses and industries, may be preparing to unleash a new product or integration with the sports industries. The phrasing of the announcemnt lend a small bit of credence to this possibility, given the call to 'stay tuned for more details.' On the other hand, it is also possible that they are trying to find an untapped market in the form of possible blockchain and crypto enthusiasts who are involved in sports. Time will tell.
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