Church’s Chicken has become the first fast food franchise to accept cryptocurrency as payment throughout all locations across Venezuela. The partnership with Dash Venezuela will come after “extensive and rigorous days of training” across its 13 establishments in Venezuela, to make sure everyone fully understand cryptocurrencies.
This is big news for Dash and the crypto world, due to Church’s Chicken being the fourth largest fast food chain in the world, spreading across 25 different countries. The fast food giant shows a passion for crypto and plan to integrate Dash support into their marketing campaigns, to not only promote their products but the currency as well. As explained in a press release:
“Representatives of the franchise, indicated that soon will develop a series of promotions to encourage the use of Dash in their establishments, which are added to the more than 2,200 establishments in Venezuela that have this fast and easy mode of transactions.”
The director general of Church’s Chicken Venezuela, Orlando Nayas, revealed the perspective Church’s Chicken has for the crypto, speaking on the move for the support of Dash:
(This move) “goes to show that we trust Dash and that it will become a growth agent in this new financial world.”
Although news of Church’s Chicken accepting Dash as payment is confirmed, earlier this month Dash merchant Venezuelan management revealed that KFC would be accepting Dash as payment. Shortly after announcing, as reported by Chepicap, the news was highly optimistic and false. There were discussions on the adoption but nothing was even close to being finalized.
This disappointment was shortly lived after the announcement of Church’s Chicken adopting Dash as payment. Church’s Chicken will be joining Subway and Papa Johns as large fast food chains in Venezuela that have adopted Dash as payment at at least one location across the chain.