Cryptocurrency exchange OKEx could soon see a huge increase in its brand awareness. The platform has signed a lucrative advertising deal with the UK Premier League.
As a result of this new deal, OKEx's brand will be visible in advertising hoardings at the side of the pitch. This will be visible to the potentially millions of football fans watching games with teams as big as Arsenal, Chelsea, and Liverpool.
Catch Us in the English Premier League! ⚽— OKEx (@OKEx) November 23, 2018
In the upcoming @premierleague matches, you'll see us on the pitch. Simply:
1. 📸 Capture (on screen or on-site!)
2. 🖼 Share it here with us
3. ✔ Follow & RT
to win 50 USDT 💰💰! We will pick 4 winners on Dec 10. pic.twitter.com/tZfCDnnNUk
The partnership is due to last until at least December 10. OKEx has launched a competition through its Twitter, offering a prize of 50 USDT to selected winners. To compete, followers just have to take a picture of the OKEx advertising seen at games and share it on the Twitter page.
According to OKEx's Head of Operations, Andy Cheung, "Through the games, we want to connect to the audience, getting them to know more about the applications of digital technology, and we look forward to exploring a longer-term partnership to support the sport."