Google to reverse its sweeping ban on crypto-related adverts in the US and Japan

25 Sep, 2018
by Richard Allen
Breaking News
Google to reverse its sweeping ban on crypto-related adverts in the US and Japan

Google’s ban on crypto-related advertising is coming to an end. The company is also planning on allowing regulated cryptocurrency exchanges to buy ads in the United States and Japan. This is set to take effect in October, CNBC reports.

The original restrictions, made public in March and implemented in June, were designed to protect consumers from fraudulent crypto offerings. The ban included all advertising related to ICOs, wallet, and trading advice.

Despite the excitement surrounding the industry, the crypto market is still plagued with scams. Throughout this year, Google, Facebook, and Twitter have all cracked down on crypto-related advertising. Though the intentions were good, the sweeping ban prevented legitimate businesses from buying ads as well.

Now, Google’s updated policy will apply to advertisers everywhere, but the ads will only run in the US and Japan. Those interested in advertising will have to apply for a certificate to serve ads in each separate country.  

Google’s announcement mirrors that of Facebook's in June, which saw the social media giant began allowing pre-approved cryptocurrency advertisers.

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