Italian soccer club Juventus is set to release a fan token early next year

24 Sep, 2018
by Richard Allen
Italian soccer club Juventus is set to release a fan token early next year

Juventus soccer club has today announced that it will be launching the ‘Juventus Official Fan Token’.

The announcement comes after the soccer club partnered with “blockchain-based fan engagement platform" The Fan Token is set to be released as early as the first quarter of next year.  

According to the release, the token will mainly be used by fans to engage in mobile voting and polling. Once the token has been released, fans will have the opportunity to purchase some through a scheme known as Fan Token Offering (FTO).

"At the Club, we are always very careful and pro-active towards innovation and new technologies. Together with, we believe we can offer new opportunities to our worldwide fan base to engage in cutting-edge way with their favorite club," said Giorgio Ricci, Co-Chief Revenue Officer and head of Global Partnerships at Juventus.

The world of sport and cryptocurrencies are increasingly overlapping. Not so long ago, MLB team Los Angeles Dodgers held a giveaway in which fans attending the Dodgers vs Padres game were able t download a digital bobblehead to their Ethereum wallet. Read the full story here.

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