Japanese crypto exchange pays soccer star in crypto to promote them

24 Aug, 2018
by Ryan Boltman
Japanese crypto exchange pays soccer star in crypto to promote them

Japanese cryptocurrency exchange, Bitpoint, has enlisted the help of Japanese international soccer star Keisuke Honda. Honda will be assisting the company with promotional content to help grow the company and create awareness. 

Bitpoint has been looking for a way to express to the Japanese public that they are strengthening their management system by bringing in the services of one of the top Japanese soccer players. 

Bitcoin.com previously reported that Bitpoint have splashed out approximately $40 million in cryptocurrencies to Honda. Honda's role will be to assist the company in pushing mainstream adoption in Japan as well as cementing their name within the industry. However this amount has not been verfied but it has been noted that Bitpoint are paying Honda for his services in cryptocurrency. Honda remains one of Japan's most successful footballers having played for teams like A.C Milan, CSKA Moscow, and currently plying his trade at Melbourne Victory.

Honda has already begun shooting adverts for Bitpoint in Hollywood. The Japanese football star currently also operates as the Global Advocate for Youth for the United Nations Foundation. Honda has opened more than 60 soccer schools in Japan and across the World.

As a major sporting personality in Japan, the move looks set to improve cryptocurrency awareness with the public in Asia.

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