eToro lands £5 million advertising deal with UK Premier League clubs

21 Aug, 2018
by David Robb
eToro lands £5 million advertising deal with UK Premier League clubs

Online trading platform eToro has secured a major advertising partnership with a number of clubs in the Premier League, the UK's top football division. The deal could be worth somewhere between £4 and £5 million.

eToro is one of the more accessible online trading platforms, offering users a social network as well as the opportunity to invest in a variety of different assets. Trading of Bitcoin, Ethereum, Litecoin and a few other cryptocurrencies was added in February of last year, with support for many other cryptos being added since then.

Read more: Cardano now listed on eToro trading platform; IOTA now listed on eToro

This new deal will see eToro sponsoring Tottenham Hotspur, Brighton & Hove Albion, Cardiff City, Crystal Palace, Leicester City, Newcastle United, and Southampton. This will mean an unprecedented level of mainstream exposure for cryptocurrencies in the UK.

The growth in interest in the Premier League in the U.S will have been a major motivating factor behind this deal, which also marks the first time Premier League sponsorship has been paid for in Bitcoin.

Synergy between crypto and football has been on the rise recently, with a number of individuals and organisations looking to get a piece of the action in one way or another. 

Read more: Ronaldinho set to launch Soccer CoinCrypto project in talks to buy Spanish, Dutch, Korean soccer clubs, targets top 10

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