Online trading platform eToro has secured a major advertising partnership with a number of clubs in the Premier League, the UK's top football division. The deal could be worth somewhere between £4 and £5 million.
eToro is one of the more accessible online trading platforms, offering users a social network as well as the opportunity to invest in a variety of different assets. Trading of Bitcoin, Ethereum, Litecoin and a few other cryptocurrencies was added in February of last year, with support for many other cryptos being added since then.
This new deal will see eToro sponsoring Tottenham Hotspur, Brighton & Hove Albion, Cardiff City, Crystal Palace, Leicester City, Newcastle United, and Southampton. This will mean an unprecedented level of mainstream exposure for cryptocurrencies in the UK.
It’s official. We’re bringing bitcoin to football :)— eToro (@eToro) August 21, 2018
eToro has launched landmark partnerships with 7 Premier League clubs all paid using #bitcoin.
“Blockchain can improve the experience for everyone who loves the ‘beautiful game’,” says eToro UK MD Iqbal V. Gandham.
The growth in interest in the Premier League in the U.S will have been a major motivating factor behind this deal, which also marks the first time Premier League sponsorship has been paid for in Bitcoin.
Synergy between crypto and football has been on the rise recently, with a number of individuals and organisations looking to get a piece of the action in one way or another.