According to medium.com, Ontology, a high-performance public multi-chain project and a distributed trust collaboration platform, announced its strategic cooperation with blockchain digital advertising platform DAD.
Ontology together with DAD, will co-build a blockchain-based internet advertisement platform to create a new advertising trust system, to "further onboard data and make transactions more transparent, increase users’ sharing revenue, and ensure fair and reasonable advertising transactions."
Ontology’s public chain basic services, high-performance customizable blockchain framework, smart contract tool SmartX, and other technologies will be implemented with the DAD advertising platform.
Jun Li, founder of Ontology said:
“Nowadays, the digital advertising industry is facing the lack of trust amongst participants, therefore, the demands for highly-effective advertising algorithms, strong anti-cheat systems, distributed ledgers, and data onboarding are pressing. The technologies that Ontology provide will effectively facilitate solutions to these pain points and boost the digital advertising industry with more efficiency and convenience; at the same time, this cooperation is a broader extension of Ontology’s real economy strategy. We look forward to shape a new blockchain internet ecosystem with DAD”.
DAD is a new generation blockchain digital advertising platform and has accumulated 500 million users in 194 countries and regions across the globe, with daily advertising impressions reaching a billion.
DAD founder Steven said:
“DAD and Ontology’s cooperation is a win-win pioneering undertaking. Through sincere cooperation, I believe we will both make considerable progress in application implementation, community building, and ecosystem development. DAD has been devoted to the digital advertising industry since 2013. It will cooperate with more high-quality enterprises to create a brand new blockchain digital advertising platform for users, advertisers, and online traffic”.