Shopping Mall in Slovenia is testing out cryptocurrency payments

13 Jun, 2018
by Matthew Kim
Shopping Mall in Slovenia is testing out cryptocurrency payments

BTC City Ljubljana, a shopping center in Slovenia’s capital Ljublijana, is testing cryptocurrency as a form of payment.

According to Slovenian TV channel, 24 Ur, the shopping center will permit 150 people to use cryptocurrency for 24 businesses to purchase clothing, electronics, and food. It is the same shopping center was reported to have co-developed a mobile cryptocurrency payment app with Eligma, a cryptocurrency startup. The shopping center boasts more than 500 stores and is aiming to become the first retail complex to accept cryptocurrency.

Despite its passion for cryptocurrency, its name, BTC, is not actually in relation to Bitcoin. BTC stands for Blagovno Transporni Center, and it first opened its doors back in 1950s. The shopping center is regarded as one of Europe’s largest shopping complexes.

BTC City Ljubljana’s active ambassadorship for cryptocurrency is fitting of Slovenia’s national affinity to digital assets. Local media has been pushing the narrative of creating a “Bitcoin City” with its capital. The Prime Minister, Miro Cerar, and the Secretary of State Tadej Slapnik seemed to support the sentiment when they visited the BTC and purchased a cup of coffee using cryptocurrency.

Cerar has also been quoted of supporting blockchain technology in the past, most notably expressing its advantage for public services. Back then, he had stated that the country was already “laying the foundations for the initial pilot testing of the technology in the state administration”.


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