NBA team Cleveland Cavaliers partners with UnitedCoin

15 Jul, 2019
by David Robb
NBA team Cleveland Cavaliers partners with UnitedCoin

Professional basketball team the Cleveland Cavaliers has announced that it will be partnering with crypto project UnitedCoin. This major promotional partnership will also include the Cavs' affiliated e-sports team, Cavs Legion GC.

The last year or two has seen a growing number of promotional partnerships established between sports teams and crypto projects, with the world of soccer being particularly rife with them, although this seems to have slowed down a little since the ICO bubble burst. Professional boxer Floyd Mayweather found himself in legal trouble towards the end of last year, after promoting a crypto project that turned out to be a scam.

The Cleveland Cavaliers will be one of the first NBA teams to get involved with the crypto space. The Ohio-based team, which beat the Golden State Warriors to the championship back in 2016, will be helping to bring awareness to the UnitedCoin brand.

According to a NBA press release, the partnership will see "UnitedCoin becoming the 'Official Cryptocurrency Partner' of Cavs Legion. This includes brand visibility on the team’s social media channels and virtual home court during gameplay in the NBA 2K League. The partnership also includes LED signage inside Rocket Mortgage FieldHouse during Cavs games and other branding opportunities throughout team activation and content during the upcoming 2019-20 season."

UnitedCoin has been described as the 'PayPal of crypto', offering a platform that can support multiple cryptocurrencies as well as a Visa card that offers benefits to members. 

According to Nic Barlage, Cavaliers president of business operations, "we know it is important for us to stay ahead of the curve and plan for how (blockchain technology) will impact our fan experience and business as we move forward. We are happy to team up with UnitedCoin, a like-minded company motivated by innovative technology to help us do that and are excited about how this partnership will bring blockchain technology to life for our fans."

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